Motion Design: Texture & Typography

I am interested in the way that people attach their identity to different markers, specifically to their appearance. What are the things that people assign to themselves to show their individuality. I also am very interested in style and fashion as a way to differentiate oneself. Using the idea of identity, and making a video that has visual impact and also an intimacy to a “hand-crafted” and intimate story, I want to challenge assumptions on identity and limit the negativity surrounding differences in people, whether socioeconomically or biologically. I think that style is a great unifier in a way, as trends move globally they get co-opted and reinterpreted by that specific individual based on their own identifiers. It’s important that each person finds their own way in which they identify. I wanted to spotlight fashion and place as key examples in that process.

Process: I will be tying together multiple pieces of video footage and static imagery, really pushing for a ‘scrapbook’ look. This crafted style will continue with the font choices, with handwritten looking typefaces and erratic spacing and kerning. The project will emphasize texture, composition, and variety, which will tie directly into the subject matter of the script.