Prototyping in Axure RP: Diamond Thunderbolt

This is a birth of a new independent brand identity. I have been working on a webcomic project, Order of the Rose and I am now prepared to release it. With DMNDthunderbolt.com I plan to do a fully featured roll-out centered around a weekly webcomic and more. But just as my comic deals in allegory more than fact, I will also deliver a comprehensive (and somewhat fabricated) corporate identity built around DMND Thunderbolt Publishing and Titanium Holdings LLC. I will towards merchandising, videogames, board games, and other media. I want to deliver a fully cohesive lifestyle branding similar to WB or Disney, but consistent to other independent properties. The teen and preteen market is a robust one, with the current YA demographic demanding a unique, sophisticated, and fiercly independent property. Rick ‘n Morty, Five Nights at Freddy’s, Adventure Time, and Minecraft having leveraged their successes, going from humble beginnings to multimillion dollar money-makers, and huge drivers of culture.

Process: Working going from the rough wireframes to the finals. I wanted to make sure that key parts of the user experience was being addressed. I’m working within the Axure workspace, which allows me to post work-in-progress prototypes on the cloud. It also allows user mark-ups and additional notes to be added. With the posting of my working prototypes throughout the high-resolution wireframing process has allowed me crucial feedback for a small, but very knowledgeable user group. The usergroup consisted of web professionals, design professionals, personal friends, scientists, and peers at college in the ITGM.